Creating your business success in 2012

by Kate on January 2, 2012

How you think about your business or your job will determine how 2012 turns out. But general optimism will not ensure the prosperity of your business. Success in this economy demands a positive mindset and committed action.

In 2012 some countries are in recession and others are facing sluggish conditions in some or all sectors. This will affect us all.

Here’s what  The Economist has to say about the outlook:

The fundamental problem that has dogged the economy and equity markets since 2008 will remain. Growth is likely to be slow as economies emerge from a debt crisis … the result is likely to be sluggish rebounds with more frequent recessions. (Page 54 of December 31 edition or

Many are tipping tough times in 2012. Some business are well placed and others are in a difficult financial position.

Business success in a down economy

Faced with the current state of the economy (or your industry, your business, your sales team etc) some people complain, worry and wait for inspiration to strike. Others will push past uncertainty, deal with what’s difficult and create their business success!

In the same conditions, there will be businesses which take the opportunity to prosper and thrive. There will be individuals whose action will create rewarding careers and security for their family.

Snap-on Tools, for example, refined its business model during the Depression of the 1930′s. Hard times were instrumental in shaping their business and its future success. For Snap-on, innovation and productivity are fundamental to their business success, and that of their customers (full article here):

…  If you’ve got something that will help a body shop tech or a dealership technician or an independent repair technician do their job faster, that’s good for them, good for their families and good for business. Innovation will continue to sell.

Whatever the economy, you create your own path!

It matters how you think

One of my favourite books is “Think and Grow Rich”  by Napoleon Hill, first published in 1937.  Here is the opening sentence:

Truly, thoughts are things, and powerful things at that, when mixed with purpose, persistence and a burning desire for their transformation into riches or other material objects.

Napoleon Hill is very clear and his message is as sound today as it was when the book was written. The way you think, what you think and how you approach problems is pivotal.  Business success demands:

  • Clarity about what you want
  • Determination and commitment to achieve your goals
  • Confidence
  • Persistence, especially in the face of misfortune or temporary defeat

Take action to produce results

 To get what you want, you’ll need to take action.

An elite athlete can use visualisation to help them excel, but to win the race they must take action, and get in the pool or onto the track!

Fortunately, there’s opportunity  out there.

Successful businesses are looking for ways to grow, be more productive, more profitable and have stronger cash flow. A slow economy doesn’t change that. Indeed, perhaps it increases their desire. Your opportunity comes from this.

  • How will your business help your customers solve their problems or reach their goals?
  • How can your daily actions improve the lives of your customers?
  • How will you inspire and enable your employees to be their best and contribute their ideas?
  • What will you do when you hear new ideas, or encounter opportunities?
  • What ideas do you have that can help your company and your customers?

As we head into 2012, it’s your choice how you respond to what’s out there. What will you do now…?

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