Doing Well by Doing Good

by Kate on June 14, 2010

Franchise Communities Make a Difference

For many franchisors and franchisees their ideals go way beyond making a profit. Many contribute to the community through sponsorship, supporting charities or adopting sustainable business practices. Others would like to contribute but aren’t sure where to start or think what they can do is too little to make a difference.  A few are unsure about the business benefit versus the cost in time and money.

People love being associated with socially responsible companies, and it’s not just for big business. Any business can benefit from Corporate Social Responsibility (CSR), which can help improve business performance by reducing the costs of employee turnover and workplace conflict. It can also make people more likely to recommend your company or business.

For franchises the benefits aren’t limited to reduced staff turnover.  CSR programs can help strengthen connections with franchisees, prospective franchisees and customers. Whichever way you look at it, doing good is simply good business!

“When employees feel that their organisations behave in socially responsible ways they identify with  their employer and feel that their employer shares their values.” Leeora Black,  Australian Centre for Corporate Social Responsibility (ACCSR)

Together with colleagues from franchising we’ve created an event so people can hear about the contribution we make to our communities and be inspired to take bold action to make a difference.

Franchising in our Community is a social and networking cocktail party on Wednesday June 23rd to celebrate the contribution franchisors and franchisees make to our community – and raise money for a good cause. The goal is to have 60 people at the event and to raise over $2,000 for Camp Quality.

Helping to create this event has enriched my life in several ways:

  • I’ve discovered causes my colleagues in franchising are passionate about, been inspired by them and feel more connected.  A few of those causes are: support for young people who are homeless, providing vision for those who cannot see clearly, supporting kids with cancer, the environment, and literacy in developing countries.
  • It’s caused me to look at and change some of the choices I make about ways to do business: the paper I use, recycling, travel, power use and so on.
  • I’ve realised how even a small contribution can make a difference and participating in something that helps others really does help me feel good.  Also, joining with others helps my contribution be part of something bigger and can make more of a difference. For example, just an hour of my time collecting food donations at my local supermarket will help a struggling family this winter.

Information about the event is below. Please click here to book your ticket.

Franchising in our Community – Doing Well by Doing Good

  • Location: RAMS Home LoansL7, 17 York Street, Sydney NSW 2000
  • Time & Date: Wednesday, 23rd June, 2010 (5.00pm to 7.30pm)
  • Cost: $35, includes speakers, drinks and canapes

All proceeds will be donated to Camp Quality, which is a charity that holds camps and recreational activities for children living with cancer and their families.

Buy your ticket now at : http://www.gofundraise.com.au/franchisinginourcommunity

SPEAKERS

Dr Sam Prince is a medical doctor, aid worker and franchisor who has used his skills in business to help give healthcare and education to the developing world. Sam’s foundation, ‘Emagine’ has provided resources to build 15 schools and given basic healthcare to over 4,000 kids around the world.

Grant Allsopp is a director at Walker Wayland, an accounting firm that has made corporate and social responsibility part of their business practice. Grant will show you how being green actually saves you money and how one person, doing just one green activity, does positively impact the planet. And best of all, it can be FUN!

Ian Krawitz is the founder of 10 Thousand Trees, a paper offset initiative that aims to inspire proactive planting of enough trees to offset paper used in printing and create a sustainable paper resource for Australia and the world for generations to come.

This event is made possible through the support of:  RAMS Home Loans, Walker Wayland Chartered Accountants, 10 Thousand Feet, Resurg Group, Franchise Systems, Printrak, Franchise Business, CP Communications … and the participation of numerous individuals from our franchise community.

{ 2 comments… read them below or add one }

1 Chad Bull July 19, 2010 at 4:53 pm

Well done Kate.

2 Kate Groom July 12, 2010 at 6:30 am

Thanks to all those who supported this event, which raised over $1,700 for Camp Quality.

Leave a Comment

Previous post:

Next post: