Franchise supermarket grows veges on the roof

by Kate on July 15, 2010

How much local variation is appropriate in a franchise network? Some franchises are very strict about what can be sold and permit little or no local variation and others are more flexible.

Andrew Thornton has two franchised Budgens stores in London and has created¬†“Food from the Sky” -¬†the world’s first supermarket roof garden – in partnership with the local community. It doesn’t get much fresher than that!

Produce from the garden is sold in the store, and the proceeds are reinvested in the project which is designed to inspire people about the possibilities for urban food growing. According to a report from the BBC, produce waste from the store is being transformed into compost and at the end of the season seeds from the harvest will be given to customers and local schools.

You can read more about the store and the roof garden here.

People are becoming more aware of the importance and value of community connections and ‘living local’. Businesses who show the way or respond to this are putting in the effort to balance people, planet and profit and reaping the dividends as they create loyal followers and evangelists. It’s great to see a franchise business showing leadership in this area.

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