Why Starfish?

The other week, a couple of people asked me the origins of my business name, Starfish Consulting. Here’s an adaption of the short story which gave me the inspiration. A man was walking along a beach at daybreak. In the distance he saw a young woman repeatedly bending down, picking something up and throwing it [...]

Read the full article →

Measuring Marketing Effectiveness

How much does your organisation spend on marketing? How much should you spend? Where should you spend it? How do you know that the money was well spent? Marketing effectiveness is central to business success, yet in many organisations there is an endless debate over the financial returns that marketing generates. Added to this is [...]

Read the full article →

Why ask R U OK? Today?

Today is R U OK? Day. I’m writing this post because I gave my word to my friend, Iggy Pintado, that I would participate. Now the day has arrived. However, the well thought out, carefully crafted post which I fully intended to write is not done. It’s a victim of my habit of having more [...]

Read the full article →

← Previous Entries

Next Entries →