Franchise profit and performance
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This morning, I’m afraid I grizzled as I read *another* article on the importance of measuring return on investment from on-line marketing dollars. Unfortunately, many people don’t track even basic sales metrics, neither do they set clear goals, which makes it really tricky to evaluate the results of any business activity in a useful way. [...]
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Owning a business can be a good way to build a valuable asset. But since the main thing that determines the value of your business is how much profit it generates, it pays to focus on building profit now, rather than simply hoping for a pot of gold at the end of the rainbow. When [...]
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Profit isn’t everything, but it’s how we know our business works. Yet it can be so much easier to talk about the stuff we do (or mean to do) than about results. And as time goes by you mark off items on your to do list, but it’s not completely satisfying because you’re not getting [...]
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