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Reliable income streams can be dangerous for a business. They can lead to business owners and sales people becoming deadened to the critical importance of generating new business. It’s the equivalent of locking the door on your business, and it’s something franchise sales people must avoid. You see, if the bills can be paid today, [...]


Key Sales Indicators

by Kate on December 13, 2010

This morning, I’m afraid I grizzled as I read *another* article on the importance of measuring return on investment from on-line marketing dollars. Unfortunately, many people don’t track even basic sales metrics, neither do they set clear goals, which makes it really tricky to evaluate the results of any business activity in a useful way. [...]