Franchise profit and performance
From the category archives:
In 2006, I printed out a copy of Steve Jobs’ now famous Stanford Commencement Address. I still have that print, even though I’ve moved countries a couple of times since then. Rarely has a speech stuck in my mind so clearly. The underlines on those pages reveal that ‘back then’ my attention was on “find what [...]
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Does your business have a website? Do you use social networks? Do you optimize your sites for search? Do you even look at you site very often? It’s common sense to want the best return from the money you invest in assets or business expenses. But once the cheque has been written, the expense often [...]
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The other week, a couple of people asked me the origins of my business name, Starfish Consulting. Here’s an adaption of the short story which gave me the inspiration. A man was walking along a beach at daybreak. In the distance he saw a young woman repeatedly bending down, picking something up and throwing it [...]
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