What are you doing different today?

by Kate on February 21, 2010

You’ve got a plan for your business: financial projections that tell you how things will go in the months ahead, a business plan, marketing plan and To Do list. And people are busy doing stuff.

However, business doesn’t always work according to plan: regular customers stop placing orders, marketing activities don’t produce the expected number of leads, the work isn’t as profitable as you’d like, a key employee leaves.

Still, it’s easy to continue as before; you’re busy enough and optimistic, and you see signs that convince you tomorrow will be better, yet deep down knowing that things aren’t working out as planned and business isn’t as enjoyable – or profitable – as you’d like.

Whatever the reasons (and there are always reasons), the thing is your business isn’t delivering the results you want and you’d like it to be better.

So what next? Given where you’re at, it seems like there are three ways to go:

  1. Do the same as you are doing now because it IS the right thing and it WILL work, “just give it time”…  At this point you might consider this definition of insanity: Doing the same thing over and over again and expecting different results.
  2. Fix something about how you do things. For example, some version of getting organised, being more disciplined, having a better plan … This might like the right thing, but getting more organised doesn’t of itself change your outcomes today. Business works (or not) because of what we do, not what we plan.
  3. Do something different. Really DO something not just think about it. Do it now. Today! … This, of course, is where you’re going to make a real difference TODAY. We know this but we don’t always take action … perhaps it just seems too simple?

So, what are some things you could do different today?

  • Make direct contact with customers and potential customers (call, email, visit, send a newsletter).
  • Ask for the sale.
  • Implement a marketing activity you’ve been procrastinating on.
  • Ask questions that can increase the average value of each sale.
  • Identify (even better, ask your team to identify) productivity sucking activities, then get together at the end of the day and agree what’s going to change the next day.
  • Reduce an expense, or find a way to get more value from what you spend.
  • Pick something you’ve been ignoring from a To Do list and do it first.

Now you … what are you doing different today? Please pop back and share what you tried and what happened. I’d love to hear from you.

Enjoy the journey!

Kate

{ 3 comments… read them below or add one }

1 Robin Dickinson February 27, 2010 at 6:40 am

This is an excellent article, Kate. Solid, experience-based advice with specific, action-oriented steps that work. We’re lucky to have free access to your generous thoughts.

Best to you, Robin :)

2 Kate Groom February 26, 2010 at 4:11 pm

Hi Janna,
That is wonderful to hear. Intentional personal time is so important, and something I seem to need constant reminders about, so I appreciate you posting this comment as I look back at my week and see what I did with it.

3 Janna Fikh February 26, 2010 at 2:22 pm

Out of inspiration from this post – I’ve booked in 1 hour of ‘me time’ Monday to Friday for the next 2 weeks!

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